一個集辦公和展示為一體的複合功能空間 | 崔樹力作

拿到這個案例的時候，原始空間的高度非常有限。在如此惡劣的空間中很難布置當地的辦公室式展覽廳。

更何況要打造的是創建品牌定位，業務價值，產品服務和業務模型的實體方位，成為每個訪客的最佳聯繫方式。

因此，設計首先不考慮高度的誇張，而是考慮如何利用現有條件創造自己獨特的氣質。

When I got this case, the height of the original space was very limited. It was difficult to arrange a local office-style exhibition hall in such a harsh space.

What’s more, the physical bearing of brand positioning, business value, product service and business model should be created, which has become the best contact scenario for every visitor.

Therefore, the design first considers not the exaggeration of height, but how to use the existing conditions to create its own unique temperament.

02

多場景變形模式

Multi-scene deformation mode

如何從傳統展覽升級為滿足時代需求的綜合展廳？如何在商業展廳中全面，系統地表達企業DNA？讓新零售時代的商業展覽廳迎來新的變化，以指導客流設計和設計服務，創造價值是該項目的本質。

產品展示廳將攜帶傢具產品的陳列。但是，仍有許多展廳仍處於產品展示階段，還沒有進入數字，互動，體驗，場景和服務的新零售時代。

展示廳不僅是展示和銷售的場所，還是空間中使用某些產品的氛圍或場景模式。不難想象，沒有人參與的空間一定很冷。

How to upgrade from the traditional exhibition to a comprehensive exhibition hall that meets the needs of the times? How to thoroughly and systematically express the corporate DNA in the commercial exhibition hall? Let the commercial exhibition hall in the new retail era usher in new changes for the purpose of guiding the design of passenger flow and design Service creates value as the essence of this project.

What is to be carried in the product exhibition hall is the display of furniture products. However, a large number of exhibition halls still remain in the product display stage, and have not entered the new retail era of digital, interaction, experience, scene and service.

The exhibition hall is not only a place for display and sale, but also the atmosphere or scene mode in which some products are used in the space. It is not difficult to imagine that it must be cold in a space without people participating.

在整個設計中，首先放置一個可變的前廳，整個網格的吊頂圍繞HWS徽標，並通過三組升降平台進行空間變形。

升降平台的設置還可以應用於不同的功能，例如展示爆炸性傢具，並且產品組合可以直接放在升降平台上方；它也可以用作事件保持模式，形成階段或新產品發布字段。

這樣的多種模式來回切換，這既是功能模式又是場景模式。根據操作內容的變化，重新調整了空間場景和氣質。

The whole design, a variable front hall is placed first, and the suspended ceiling of the overall grid encloses the HWS Logo, and undergoes spatial deformation through three sets of lifting platforms.

The setting of the lifting platform can also be applied to different functions, such as the display of explosive furniture, and the product combination can be placed directly above the lifting platform; it can also be used as an event holding mode, forming a stage, or a new product release field.

Such multiple modes switch back and forth, which is both a functional mode and a scene mode. According to the changes in operating content, the space scene and temperament are reorganized.

03

模糊功能邊界

Blur function boundary

在辦公室和展覽館的新要求下，邊界不再那麼重要。這種形式是相對的，相對於人類是客觀存在的。

同時，功能空間的形成取決於各種目的之間的封閉或凝聚，因此空間也具有絕對性質。

設計師在設計中更加活躍，以模糊使用和顯示的邊界，從而可以真實地再現產品的真實感。

Under the new requirements of the office and exhibition hall, the boundary is no longer so important. This form is of a relative nature, it exists objectively with respect to human beings.

At the same time, the formation of functional space depends on the enclosing or cohesion between various purposes, so space is also of absolute nature.

Designers are more active in the design to blur the boundaries of use and display, so that the reality of the product can be truly reproduced.

在人性化辦公產品的基礎上，它着重於空間的個性化和情境辦公體驗要求，並強調了空間中“放置”的概念。

辦公場所可以以開放空間和移動形式進行更改，並且可以在將來的任何時候進行補充，以滿足將來各種業務模型的需求。

在進行高效工作的同時，這也是恢復真實辦公場景的銷售目的，兼顧了兩者的優點。

On the basis of humanized office products, it focuses on the personalized and situational office experience requirements of the space, and emphasizes the concept of “place” in the space.

The office can be changed in the form of open space and mobile, and it can be supplemented at any time in the future to meet the needs of different business models in the future.

At the same time as efficient work, it is also the sales purpose of restoring the real office scene, the best of both worlds.

04

空間伸展的節奏感

Sense of rhythm of spatial stretching

完成空間更像是擬人化的過程。從懸挂在前廳的“胎盤”裝置開始，已經產生了空間的節奏。 在沒有高度的情況下，設計會更好地使用平行比例尺。

在大廳中，使用遮擋，旋轉，打開和拉伸技術將小塊結合起來，以充分利用場地的牆壁並與之協調形成整體的“有節奏的骨架”。

Completing a space is more like an anthropomorphic process. Starting from the “placenta” device suspended in the front hall, the rhythm of the space has already been generated. In the absence of height, the design uses the parallel scale better.

In the hall, use the techniques of occlusion, turning, opening, and stretching to combine the small-scale blocks to make full use of the wall of the site and coordinate with it to form an overall “rhythmic skeleton”.

05

用產品質感完成產品展廳

Complete the product showroom with product texture

對於一個好的項目，建設的完成程度是判斷設計得分的重要依據。使用高強度的材料質地，簡化了複雜性，達到了最終的細節，並不斷改善了空間的整體外觀和使用的舒適性。

產品設計的界面設計也使現代美學和功能完美地融合在一起，實用方便，讓人一見傾心，使用戶享受到空間帶來的精緻享受。

For a good project, the degree of construction completion is an important basis for judging the design score. The use of high-strength material texture, simplifying the complex, to the ultimate detail, and constantly improve the overall appearance of the space and the comfort of use.

The interface design of the product design also makes the modern aesthetics and functions perfectly integrated, practical and convenient, which makes people feel at first sight and allows users to enjoy the exquisite enjoyment brought by the space.

作者：領築智造